6/28/2023 0 Comments Ever forward marketingBut… unlike the most forwarded emails (events, content, transactional), promotions emails are all about making the sale. (Check out our article on email marketing coupons for tips on integrating coupons into your strategy.)Īs the Litmus study found, your deals might not be your most forwarded emails, but they should, at the very least, earn an average number of forwards. So if you include a good deal in your emails, some of your subscribers will want to pass it on to their friends. We know everyone loves getting deals and discounts-that’s marketing 101. It’s the kind of email their target audience might share because they’re drawn to those trendy events-and, of course, they’d want friends to go with them. The email from Recess, a hemp-infused sparkling water brand, showcases the company’s in-person events around New York and Los Angeles. From there, your subscribers can forward the email to help spread the word. Still, if you’ve got a good idea for an event that your customer base (and potential customer base) would want to attend, or you’re showcasing your products at an event, make sure to lean on your email marketing to promote it. Now, in-person events aren’t always the bread and butter of eCommerce stores-especially those without a physical presence. And they’ll almost always remind people that “spots are limited,” which triggers our natural worries about scarcity. They’re on a specific date (and often say “Register by to save money”), which gives them a sense of urgency. They’re naturally social events, so people are inclined to share them with coworkers and friends who might also want to attend. That’s likely because events push a lot of psychological buttons. We’ll dig into those results more in the next section of this article but it’s important to note the key takeaway from comparing the two lists: While promotional emails often get an average number of forwards, the most forwarded emails offer something beyond just a deal.Īlmost one-third of the emails in the 99th percentile for forwards are about events.
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